Beyond the Buzzwords: Is purpose your business edge?

When AI can generate a brand voice, a content strategy, and a mission statement in seconds, what actually makes a business stand out?

This July at Inner West Startups and Tech we're having a different kind of conversation about purpose. One that skips the manifesto and gets into the messy reality: when to embed it, when it costs you, and when it can actually save you.
This isn't a session about B Corp certification or impact reports. It's about whether what you actually believe in can become your most defensible edge.

Joining us:

• James Humpherson, Global GM of Humanitix
• Paul Moutzouris, Founder and CEO of Ingenuity Design Group
• Facilitated by Kae Porter, Founder of Amicii