Creative Toolbox: Building Your Audience

Photography by Carlita Sari

Graphic promoting “Creative Toolbox Learning Labs: Building Your Audience,” featuring colourful abstract shapes bursting from a box, the Inner West logo, and the date 15 June 2026.
15 June 2026 | 1:30pm - 7:30pm | Marrickville Pavilion, Marrickville Library

Build your base. Find your fans.

Your work deserves an audience. This Learning Lab is all about building the bridge between your practice and the people you want to reach — from growing your profile and building your brand, to creating genuine connection, loyalty, and community around your work.

The day begins with a foundational 101 masterclass, before diving into three in-depth workshops exploring Community Engagement, Social Media, and Public Relations. You’ll then take the conversation further in our live case study roundtables, working through real-world challenges alongside industry experts and fellow creatives.

Whether you’re starting from scratch, building momentum, or refreshing your approach, Building Your Audience offers practical tools, fresh ideas, and meaningful connections for every stage of creative practice.

Book Tickets Now

Program

Andrew Bukenya headshot
Welcome with Andrew Bukenya
1:30pm | Outside Courtyard

Welcome!
Welcome to Country by Daniel McDonald. 
Be welcomed into the world of Audiences, by your host - Andrew Bukenya. His warmth and dulcet tones will guide you through your day. 
 

Cat Dibley Headshot
Masterclass: Audience with Cat Dibley
2:00pm | Marrickville Library Pavilion 

Audience: Begin at the beginning. 
In this session she is going to give you the audience basics. This workshop will go through the underlying principles and successful strategies around Social Media, Public Relations and Community Engagement, to prep you for the advanced, in depth workshops later on in the day. 

Cat Dibley is a creative business coach, producer, arts strategist, and creative consultant with more than 13 years of experience running arts organisations, festivals, and events at major theatre companies and venues across Australia, Europe, and the US. 
 

Outside of Marrickville Pavilion
Bite Sized Talks
3:30pm | Outside Courtyard

A roving arvo tea!
This is your opportunity to grab a coffee and a cake, and walk around our experts ‘circuit’ set up in the Pavillion courtyard. Each expert will have 2 minutes to deliver their top pieces of advice. 
 

Monica Davidson headshot
Workshop: Using Social Media with Monica Davidson
4:30pm | Marrickville Library Pavilion

Become a social media whiz. 
A session focusing on practical social media skills for artists, with award-winning Australian creative industries business advisor, and founder of Creative Plus Business, Monica Davidson. 
 

Belinda Dyer headshot
Workshop: Public Relations with Belinda Dyer
4:30pm | Learning Room #1

Media Release? A breeze. Pitching your work? Simple. 
Deep dive into public relations strategies for emerging and mid-career artists, from Head of Kabuku PR, Belinda Dyer. 
 

Wanyika Mshila Headshot
Workshop: Community Engagement with Wanyika Mshila
4:30pm | Learning Room #2

Foster connection with your audience. 
Wanyika wants to reframe how we define ‘audience’: not just as ticket purchasers but a group of people that we, as artists, build long term relationships and connections with. Under this umbrella of investigation she will look at: how do we talk about our work? What are the emotional drivers? What has been successful in this space?

Join Wanyika as she forges a new path for us, in an age of audience retreat and economic crisis. Let’s enliven that spark. 
 

Group of people chatting with drinks
Intermission with Andrew Bukenya
5:45pm | Outside Courtyard

A musical moment to relax and take in all your workshop learnings.  
 

Audience sitting down watching
Case Studies | 6:15pm | Marrickville Library Pavilion

Bring your challenge to the table — A case study driven forum turning lived challenges into collective solutions.
Our round table sessions put your experience at the heart of the discussion. Together with expert speakers, participants will unpack real case studies sourced from the group. These sessions will run as interactive round tables, where participants and expert speakers explore real-world challenges through participant-led case studies.

If you’re booking a place, we encourage you to submit a brief overview of a case study for consideration, highlighting a challenge. 

Please note: Any submissions for case studies need to be submitted by Monday 8 June.

Using Social Media with Robbi James
The selected case studies will be discussed in your group and facilitated by Robbi James from Creative Plus Business. A unique opportunity to apply learnings from the Creative Plus Business led workshop and problem solve with your peers.

Public Relations with Belinda Dyer
The selected case studies will be discussed in your group and facilitated by Belinda Dyer, Head of Kabuku PR. A unique opportunity to apply learnings from Belinda's workshop and problem solve with your peers.

Community Engagement with Wanyika Mshila
The selected case studies will be discussed in your group and facilitated by Wanyika Mshila. A unique opportunity to apply learnings from Wanyika's workshop and problem solve with your peers.

Farewell and Goodnight
7:15pm - 7:30pm

 

Meet our Facilitators

Andrew Bukenya headshot

Andrew studied music (voice & conducting) at the University of East Anglia and was twice awarded the Norwich and Peterborough Scholarship, enabling him to continue vocal studies with John Aplin (MA). He was subsequently awarded a prestigious Japanese Government (Monbusho) Scholarship, which allowed him to pursue postgraduate solo vocal studies at the Tokyo National University of Music and Fine Arts.

Fluent in Japanese, His TV presenting profile includes Weekend Japanology on NHK to over 80 countries world-wide, and Sky TV. A versatile session singer and narrator, he has extensive voice over, narration and studio credits in Japan and Australia including, featured voice in McDonald’s ‘I’m Lovin It and Telstra campaigns to name a few, in addition to background vocals for George Benson with SSO/TSO, Usher and collaborative performances with Paul Mac, Sheila E & Chaka Khan. He can also be heard on Audible as the narrator for ‘Mind What You Think’ by Dr Karen Graham

His solo vocal repertoire ranges from Dowland 16th century lute song, to Duke Ellington, gospel, spirituals, jazz and contemporary song books in solo recitals from Kings College Cambridge, Imperial Hotel, Tokyo and City Recital Hall, Angel Place. As a conductor/musical director/vocal arranger he has worked with London Chamber Orchestra, The Café of The Gate of Salvation Gospel Choir, Spike Lee Tribute at the Art Gallery of NSW (ViVid Festival) and  a handpicked diverse chamber voice ensemble for his sold out, genre spanning Bach In Colour project (Sydney Festival-ACO Nielsen).

A sought-after host & MC, Andrew has been guest host for ABC Classic FM’s Night Music, SSO’s pre-concert talks at Sydney Opera House as well the Australian Chamber Orchestra in Sydney and on tour. He co-produced City Recital Hall’s 2x20 Late night Concert series with Bev Kennedy and was the host for the popular late night Thirsty Thursday cabaret at Darlinghurst Theatre Co  

Belinda Dyer headshot

Belinda Dyer is a dedicated arts leader with more than twenty years’ experience in arts and entertainment publicity. Her work is defined by a genuine passion for the arts and a deep understanding of how to connect artists and organisations with the media and build audiences.

Belinda founded Kabuku Public Relations in 2010, an agency specialising in strategic publicity campaigns for the arts and entertainment sectors. Under her leadership, Kabuku has grown into one of Australia’s most respected agencies and a trusted partner for organisations including Bangarra Dance Theatre, Griffin Theatre, Belvoir St Theatre, Riverside Theatres, Seymour Centre, Ensemble Theatre, Sydney Comedy Festival, Sydney Philharmonia Choirs and National Art School, among others.

Before establishing Kabuku PR, Belinda worked on publicity campaigns for major film and home entertainment releases, across both agency and in-house publicity roles at Icon Film Distribution and Village Roadshow.

Belinda holds a Bachelor of Arts (Communications) from Western Sydney University and a Graduate Diploma of Arts Management from the Australian Institute of Music. 

Cat Dibley Headshot

Cat Dibley knows the creative sector from the inside out. Over 13 years she's produced dance, theatre, tours, and festivals for major companies across Australia, Europe, and the US, founded her own theatre company in 2011, and secured over $3.6 million through grants and partnerships. She's been published on ArtsHub, assessed grants for bodies including Create NSW, and produced everything from mainstage seasons to large-scale national tours. Cat now works as a creative business coach, arts strategist, and grant specialist, helping creative professionals build sustainable practices, navigate career transitions, develop partnerships, and get funded. 

catdibley.com

@catdibley

Monica Davidson headshot

Director, Creative Plus Business
Monica Davidson is an award-winning expert on the creative industries. She started as a freelance writer, performer, and filmmaker, and after launching her production company, she began sharing her entrepreneurial learnings by mentoring and teaching other creatives. In 2013 she consolidated her knowledge with a Master’s degree in Screen Arts and Business from AFTRS, and shortly after was appointed as Australia’s first Creative Industries Business Advisor by the NSW Small Business Commissioner, where she was responsible for programs that developed the entrepreneurial capacity of creative practitioners and arts professionals. In 2016 Monica founded the social enterprise Creative Plus Business, a national organisation dedicated to supporting creative professionals as they develop their business skills, financial literacy, marketing strategies and wellbeing systems. Monica is a renowned panellist, teacher and speaker about creative business, arts entrepreneurialism, and cultural wellbeing. She also continues her own work, releasing her feature documentary/musical Handbag on SBS in 2023. 

Robbi James Headshot

Director of Engagement, Creative Plus Business
Robbi James is a producer, theatre maker, and marketing whizz who has built a portfolio career across media, business and brand development, public relations, and project management. He is a founding member and Executive Director of multi-award-winning production company Rogue Projects, where he has produced fifteen fully-staged works in Australia and internationally, and the Cannes-award winning short film Refused Classification. Before joining the Creative Plus Business leadership team he led national touring company Critical Stages Touring as its CEO, and has been a cultural consultant for organisations large and small, including the Arts Council of Korea. He is currently also the producer of Salon, the NSW arts market and conference for theatre in NSW/ACT, at Arts on Tour.

headshot of Wanyika Mshila

Wanyika Mshila is a Kenyan-born Australian community engagement specialist, cultural strategist and changemaker with over 15 years of experience connecting artists, institutions and communities across the arts and cultural sector. Her work focuses on audience development, cultural inclusion and building meaningful relationships with communities that have historically been underrepresented in the arts.

Wanyika has led and consulted on audience engagement initiatives for organisations including the Sydney Opera House, Belvoir, Griffin Theatre Company and Art Gallery of New South Wales. Her work includes community engagement and audience strategy for acclaimed productions such as Hot Brown Honey and Seven Methods of Killing Kylie Jenner, helping connect bold, culturally significant work with new and diverse audiences.
Known for bridging the gap between artists and audiences, she brings a practical, relationship-driven approach to audience building ,helping artists move beyond marketing alone to create genuine connection, relevance and long-term engagement with communities.

She currently sits on the Board of African Film Festival Australia and is the Community Engagement Manager at the Sydney Opera House.

@wanyikamshila

Accessibility

Visual Story - Marrickville Pavilion 

  • Auslan interpreted for all talks and workshops when requested
  • Assistance dogs welcome
  • Wheelchair accessible
  • Participants able to come and go as they please
  • Companions, interpreters and support workers welcomed
  • Alternate seating options made available
  • Gender neutral bathrooms
  • Accessible Bathrooms
  • Lift access
  • Hearing Loop
  • Lift access
  • Captioning (Masterclass only)
  • Visual Scribe 
Page last updated: 04 Jun 2026